Privacy Policy

Effective Date: May 6th 2026
Business Name: El Rodeo Taco Truck
Website: www.elrodeotacotruck.com

At El Rodeo Taco Truck, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, place an order, make a reservation, request catering information, join our messaging list, or communicate with us by phone, email, website form, or SMS/text message.

1. Information We Collect

We may collect the following types of personal information:

Name
Phone number
Email address
Reservation details
Catering or event details
Order information
Delivery or pickup information, if applicable
Messages, questions, or requests you send to us
Website usage information, such as pages visited, browser type, device information, and cookies

We only collect information that is necessary to provide our services, respond to requests, improve our website, and communicate with customers.

2. How We Use Your Information

We may use your personal information to:

Respond to questions or requests
Confirm reservations, catering orders, online orders, or event details
Provide quotes, menus, or booking information
Send customer service messages
Communicate with you by phone, email, or SMS/text message
Improve our website and customer experience
Comply with legal, tax, accounting, or business obligations
Prevent fraud, misuse, or unauthorized activity

3. Legal Basis for Processing Personal Information

Where applicable under the General Data Protection Regulation, also known as GDPR, we process personal information based on one or more of the following legal bases:

Consent: When you give us permission to contact you, including by SMS/text message or email.
Contractual necessity: When we need your information to complete an order, reservation, catering request, or event booking.
Legitimate interests: When we use your information to operate our restaurant, respond to inquiries, improve our website, and provide customer service.
Legal obligation: When we need to keep certain information for tax, accounting, safety, or legal reasons.

4. SMS/Text Message Communications

By providing your phone number and giving us permission, you consent to receive SMS/text messages from El Rodeo Taco Truck.

SMS/text messages may include reservation updates, order updates, catering information, event details, customer service messages, appointment reminders, or other conversational messages related to your inquiry.

Message frequency may vary depending on your conversation with us. Message and data rates may apply.

You may opt out of receiving future text messages at any time by replying STOP. You may reply HELP for more information or assistance.

El Rodeo Truck does not sell, rent, or share your personal information with third parties for marketing purposes.

5. How We Obtain SMS Consent

When communicating with customers in person, by phone, through our website, or through other contact methods, we may ask if we have permission to send SMS/text messages.

We will inform customers that:

They are consenting to receive messages from El Rodeo Taco Truck
Message frequency may vary
Message and data rates may apply
They may reply STOP to opt out of future messages
They may reply HELP for assistance
Their personal information will not be shared with third parties for marketing purposes

Once consent is given, SMS messages will generally be conversational and related to the customer’s reservation, order, catering request, event, or inquiry.

6. Cookies and Website Tracking

Our website may use cookies or similar technologies to improve website functionality, understand visitor activity, and improve the customer experience.

Cookies are small files stored on your device. You may choose to disable cookies through your browser settings. Some parts of the website may not function properly if cookies are disabled.

If we use analytics tools, advertising tools, embedded maps, online ordering platforms, reservation tools, or social media plugins, those third-party services may also collect information according to their own privacy policies.

7. Sharing Your Information

We do not sell, rent, or share your personal information with third parties for marketing purposes.

We may share your information only when necessary to operate our business, including with trusted service providers who help us with:

Website hosting
Online ordering
Reservations
Catering inquiries
Payment processing
Email or SMS communication
Customer service
Marketing tools, where legally permitted
Legal, tax, or accounting services

These service providers are only allowed to use your information as needed to provide services to us.

We may also disclose information if required by law or to protect our legal rights.

8. International Data Transfers

If you are located outside the United States, please understand that your information may be transferred to and processed in the United States, where our restaurant and service providers may operate.

When required by law, we take reasonable steps to protect personal information transferred internationally.

9. How Long We Keep Your Information

We keep personal information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

For example, we may keep order, reservation, catering, or transaction records for business, tax, accounting, or legal purposes.

SMS consent records may be kept as needed to document permission and opt-out requests.

10. Your Privacy Rights

Depending on your location, including if you are located in the European Union, European Economic Area, or United Kingdom, you may have certain privacy rights under applicable law.

These rights may include:

The right to access the personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal information
The right to restrict or object to certain processing
The right to withdraw consent
The right to request a copy of your information
The right to object to direct marketing
The right to file a complaint with a data protection authority

The European Commission lists GDPR rights such as access, correction, erasure, restriction, portability, objection, and rights related to automated decision-making.

To exercise your rights, please contact us using the information below.

11. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Children’s Privacy

Our website and services are intended for general audiences and are not directed toward children under the age of 13. We do not knowingly collect personal information from children without appropriate consent.

13. Third-Party Links

Our website may include links to third-party websites, such as online ordering platforms, delivery services, social media pages, reservation tools, or payment processors.

We are not responsible for the privacy practices or content of those third-party websites.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new effective date.

15. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

El Rodeo Taco Truck
Phone: 717-915-8226
Email: info@elrodeotacotruck.com
Website: www.elrodeotacotruck.com
Commissary Address: 6417 Carlisle Pike, Mechanicsburg PA 17050